Health and Safety, Green Agenda and Education for the Future at the centre of the TMW conference on 28 – 29 August | Tallinn Music Week

Health and Safety, Green Agenda and Education for the Future at the centre of the TMW conference on 28 – 29 August

The Creative Impact Conference, taking place within the music and culture festival Tallinn Music Week (TMW) this Friday and Saturday on 28 – 29 August, will put Health and Safety of music and culture events at the centre of the discussion. The Future Education to prepare us for the unknown and The Green Agenda are some of the core topics to be discussed.

The music industry is trained to combat crises and tackle the unknown, often with dramatic risks involved. In the face of global challenges, events promoters need to find ways to ensure the health and safety of hundreds of thousands of people. The Future of Music & Culture events panel features spokespersons like Director of Major Events at the City Of Tampere Perttu Pesä, Director of Tapahtumateollisuus events organisation Kati Kuusisto, and Ieva Iribina, co-chairperson of the Latvian Music Industry’s Council to Minister of Culture and co-author of COVID safe event guidelines.

The Future Education keynote by Managing Director at Aalto University Executive Education Pekka Mattila concentrates on the potential of higher education to lead change in the creative and cultural sector. A discussion following the keynote includes Adviser on Music at the Estonian Ministry of Culture Madli-Liis Parts, the Principal of the Sir Arthur Lewis Community College in St. Lucia Keith Nurse, as well as the Rector of the Estonian Art Academy Mart Kalm.

Forecast for the future of live music industry will be discussed by Martin Elbourne, co-founder of WOMAD and The Great Escape, and Stephen Budd, director of Africa Express project and co-founder of the NH7 Weekender festivals in India.

How has the music media adapted to the suspension of live shows and the collapse in advertising and what are the new approaches for the future in helping to sustain music publications? This will be discussed by a panel of journalists, including Ralf Niemczyk from MusikExpress and Rolling Stone as well as Madis Järvekülg, junior research fellow at MEDIT – Tallinn University Centre of Excellence in Media Innovation and Digital Culture.

Journalist and musician John Robb will interview Dale Vince, OBE – eco-warrior who has dedicated his life to championing environmental sustainability. After founding the world’s first green energy company Ecociti, Dale has been on a mission to change the face of energy provision on a global scale, including supporting Massive Attack’s efforts to cut carbon emissions from concerts and touring

The interview will be followed by a discussion on how pandemic has affected the changes on carbon emission friendly live events, featuring Mart Normet, World Cleanup Day leader in Estonia and a consultant at Tallinn City for achieving the nomination for European Green Capital 2022, and Claire O’Neill, Co-Founder and Director of A Greener Festival.

The TMW 2020 conference will open on Friday, 28 August at 9:30 in the atrium of the Estonian Academy of Arts (EKA). The conference takes place in a hybrid format, enabling both on-site participation and online access. DigiPRO pass will offer an opportunity to watch conference sessions, sign up to workshops and mentoring as well as individual meetings. Passes and tickets

TMW 2020 conference programme

TMW 2020 conference speakers

TMW PRO at Instagram:

Besides the conference, the TMW 2020 includes a multi-venue music showcase festival and various events across Tallinn from art exhibitions to public talks from 27 to 30 August. The TMW info centre will be located at Viru Center, and the official hotel of the festival is Nordic Hotel Forum.

TMW PRO Pass, DigiPRO Pass, Conference Pass and Supporter Pass that enable either on-site or digital access to the TMW 2020 conference along the Festival Pass that enables access to the music festival are on sale at the TMW webshop Telia clients receive 20% off regular prices on tickets purchased ahead of the festival. More info:

The TMW 2020 festival is organised in line with the rules in place for public events at the time of the event, in order to prevent the spread of the coronavirus. More info on health & safety measures:

The TMW 2020 festival is presented by Telia Estonia.

The festival is organised by Shiftworks OÜ with various partners and co-organisers. The music industry programme of the conference is prepared in collaboration with the Estonian music sector development centre and export office Music Estonia.

The festival is supported by the Ministry of Culture, Cultural Endowment, the Tallinn City Culture Department, the Tallinn City Enterprise Department, and Enterprise Estonia (EAS).

The international activities of TMW, aimed at introducing Estonia as an attractive destination for those interested in music and culture, are supported by funds from the European Regional Development Fund.