The Creative Impact Conference, taking place within the music and culture festival Tallinn Music Week (TMW) festival on 28 – 29 August, has published the full programme for the upcoming event.
Policies for the crisis, new generation copyright and health & safety of events are part of an agenda at this unprecedented time for the creative industries. The conference addresses key themes Music Industry 2.0, Sustainable Development Goals and Neighbours, through the lens of Resilience and Leading Change.
The music industry programme at the conference is developed in collaboration with Music Estonia. Conference will take place at Estonian Academy of Arts (EKA). TMW 2020 is presented by Telia Estonia.
The hybrid format of the TMW 2020 conference enables both on-site participation at the EKA as well as online access with a DigiPRO pass. The event that brings together music industry and culture sector professionals from across Europe follows health & safety measures as described here.
President of Estonia Kersti Kaljulaid, Rector of the Estonian Academy of Arts (EKA) Mart Kalm, CEO of Telia Estonia Robert Pajos along with Kristjan Port, sports biologist and director of the TU Institute of Health Sciences and Sports Sciences will share their vision for the future in the creative sector.
“Extraordinary times require extraordinary ideas, honest conversation and real collaboration,” says Founder and Director of TMW Helen Sildna who will open the TMW 2020 conference on Friday, 28 August at 10 am in the atrium of the EKA. “This is what we’re after this year – real exchange.”
Barbara Gessler, Head of Unit Creative Europe – Culture, European Commission, Kimmo Aulake, Ministerial Adviser of Ministry of Education and Culture in Finland and Dace Vilsone, Deputy State Secretary for Cultural Policy at the Ministry of Culture in Latvia are among the speakers to discuss policies and relief measures for the sector and envision future solutions for a more sustainable ecosystem in a panel moderated by Virgo Sillamaa, Director of Music Estonia.
A star speaker Richard Bron, Chairman and CEO at Concorde Media Group will open up a conversation on the new generation of copyright as well as on launch of an Estonia-based global digital platform Digiciti. A successful entrepreneur with over four decades of experience across the technology and entertainment sectors, Bron has worked with major artists from Motorhead to Robbie Williams as CEO of Bronze Records in the 1980s, created a revolutionary digital supply chain platform at the Millennium and has currently been developing the most advanced Free Roaming Hyper Reality business in the world.
“Under Pressure” is a discussion where the centre stage is given to the musicians. The growing pressure on artists to keep going, be their own managers, release new music and continuously share fresh content is more than demanding, especially in the pandemic era when income streams are dropping and it’s almost impossible to plan anything. Inspirational kick-off to the panel will be provided by an interview with music manager Keith Harris, OBE, who has taken care of premier league soul artists like Marvin Gaye and Stevie Wonder. Keith Harris takes part in the conference by courtesy of the European Music Managers Mentorship Activation (EMMMA) programming.
As an introduction to the Future Education panel, a keynote by Managing Director at Aalto University Executive Education Pekka Mattila concentrates on the potential of higher education to lead change in the creative and cultural sector. A discussion following the keynote includes education specialists from Estonia as well as Sally-Anne Gross, Programme Director of the MA Music Business Management at the University of Westminster. Sally-Anne will also run a workshop “Can music make you sick?” on the mental health of musicians and our relationship to music.
In the session presented by Keychange, Founder and Editor of London in Stereo Jess Partridge will moderate a panel discussion on organisations and activists making positive change in the music industry, redefining its gender and power dynamic. Night Liaison of Helsinki Salla Vallius will lead a discussion on how to sustain a diverse live music scene. Associate professor and senior researcher at the University of Agder Daniel Nordgard and Global Director of Communication at Deezer Anton Gourman will unpack the user-centric streaming revenue calculation and logic in detail.
Series of practical workshops and presentations have been developed in collaboration with Music Estonia, with topics ranging from how to win TikTok, to the inner workings of the electronic music business and to content marketing bootcamp. Mentoring sessions with music industry specialists will take place both on-site and digitally.
Leading up to the official opening of the conference on Friday, 28 August, several sessions will take place via Zoom already on Thursday, 27 August. Relevant links and registration info will be available to registered PRO and DigiPRO delegates.
The TMW 2020 conference will open on Friday, 28 August at 9.30 in the atrium of the Estonian Academy of Arts (EKA). The conference takes place in a hybrid format, enabling both on-site participation as well as online access. Additional information on conference panels and speakers line-up will be published until 20 August.
For more information on TMW 2020 conference visit tmw.ee